Emirates Airline Renews Sponsorship of UAE Rugby Federation
Emirates Airlines, the exclusive sponsor of the UAE Rugby Federation and sponsor of the Men’s, Women’s and Under 20’s National 7’s and 15’s teams have renewed their commitment to Dubai Rugby for another five years.
Reinforcing its commitment to rugby in the UAE, Emirates Airline has renewed its sponsorship agreement with the UAE Rugby Federation (UAERF).
Through the agreement Emirates will continue as the Federation’s Exclusive / Official Airline sponsor and sponsor of the Men’s, Women’s and Under 20’s National 7’s and 15’s teams.
The agreement will span five years and will see the Emirates logo proudly displayed on players’ shirts across the respective leagues.
We are very proud to have the commitment from Emirates for another five year term
Qais Al Dhalai, Secretary General UAE Rugby said “Our National Teams are ambassadors of UAE rugby on the international stage and we are acutely aware of the abilities needed by our representative teams to compete at this higher level.” “We are very proud to have the commitment from Emirates for another five year term, which will assist us in our goal of bettering our standing in Asia Rugby rankings, and to bring to UAE residents the enjoyment of watching more competitive games”.
Sheikh Majid Al Mualla, Emirates Divisional Senior Vice President Commercial Operations, Centre commented: “Emirates boasts a rich rugby heritage with our extensive portfolio of top-class rugby sponsorships, and we strive to reflect the core values of the game and enrich the experiences of rugby fans in the UAE and across the globe. Emirates has been the Official Airline of the UAE Rugby Federation since 2011 and we are proud to see the Men’s XV’s advancing to the Asia Rugby Championship divisions and potentially qualifying for the upcoming 2019 Rugby World Cup, of which Emirates is also a sponsor.”
UAE Rugby Emirates Airline Men’s XV team recently competed in and won Asia Rugby’s Asia Rugby Championship (ARC) Division 2, which sees the team promoted to Division 1 as well as be eligible to compete in the 2019 Rugby World Cup qualifying rounds.
Emirates boasts a rich rugby heritage with its extensive portfolio of top-class rugby sponsorships, and the airline strives to reflect the core values of the game and enrich the experiences of rugby fans in the UAE and across the globe. Emirates has been the Official Airline of the UAE Rugby Federation since 2011.
The airline has also been the Title Sponsor of the Emirates Airline Dubai Rugby Sevens for over 20 years and the vibrant tournament has firmly established itself as one of the best on the HSBC Sevens World Series circuit.
While remaining extremely popular with the UAE western expatriate community, rugby has made impressive gains in promoting the game to the Emirati population, evident with the Federation’s recent inaugural Community League and the historic fielding of the first all-Emirati XV’s side.
Speaking on the development of Emiratis into the XV’s format Al Dhalai commented “It is one of our (the Federation) strategic goals to have an all-Emirati UAE National test side by 2021. Emirates renewed sponsorship will assist us with realising this goal”.