The problem with SEO and content marketing is that we’ve come to accept uncertainty and waste as unchangeable realities of our work.

We often end up waiting six months or a year or even more to determine whether a piece of content will reach Page One in the search rankings. Writing dozens of pieces of content and hoping that at least a couple of them will generate traffic.

Constantly creating content across lots of different topics because we don’t know which ones will engage the customers we want.

We spend and spend on paid strategies because they are the only reliable generators of traffic.

Crossing our fingers and hoping that at least some of the multiple campaigns we’re running will result in leads.

Search Shack is here to show you that the pain you are experiencing no longer has to be part of your daily routine. You don’t have to wait to see whether your content performs. You don’t have to throw good money after bad tactics. You don’t have to guess or follow your gut about what topics to write about or how to structure your content to ensure deep engagement.

What you need is a methodology that tells you which data to use, how to make sense of it, and how to use it to determine quantifiable, defensible action steps.

SEO Sprints is that methodology.